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sharethrough.com $%&#! You used an expletive in your headline. While cursing may get you clicks, it won’t reflect well on your brand. Try Again How Engaging Is Your Headline? Characters: Words: Headline Quality Score BELOW AVERAGE AVERAGE ABOVE AVERAGE Strengths Suggestions How the Headline Quality Score Works The Headline Quality Score is based on a multivariate linguistic algorithm built on the principles of Behavior Model theory and Sharethrough’s neuroscience and advertising research. The algorithm takes into account more than 300 unique variables, including EEG data and Natural Language Processing, enabling your native ads to capture attention, increase engagement and deliver a stronger impression. Note: Engagement and impression scores are reflexive — what increases one can decrease the other. ENGAGEMENT SCORE The variation among engagement rates boils down to simple word choice. For example, using celebrities in your headline (sup Drake!) or humanizing the ad with words related to people (i.e. hair, friend, laugh) can increase engagement. IMPRESSION SCORE It’s common knowledge that less than 1% of all ads are clicked on. Increase the value of your impressions using Context Words to grab attention and build trust. Try mentioning a brand (yours or a brand you want to be associated with) to increase brand lift. Write Better Headlines Like the lead paragraph in a news story or thesis in an essay, your headline is your one true sentence: the single most important asset for capturing attention in the feed. Share Your Score THE SCIENCE BEHIND WHY NATIVE ADS WORK Science-backed research that explores why native ads are more impactful than banners. Learn More. History {{item.headline}} Overall: {{item.overallScore}} • Engagement: {{item.engagementScore}} • Impression: {{item.impressionScore}} • View Analysis © 2024 Sharethrough All Rights...